Tag Archive for business of art

John P. Kotter

Leading Change | 8 Steps

I remember thinking when I first read John Kotter’s book Leading Change:  “…this is a great book for businesses, but it would be an extremely helpful first read for entrepreneurs and people who are just getting started in business.” That was several years ago. After organizing and facilitating many seminars for entrepreneurs and small business…

Trevor O'Donnell

Marketing the Arts | to Death

Marketing the Arts to Death | How Lazy Language is Killing Culture.  “The book is about how the arts use an outdated, hackneyed and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it’s about creating a new, relevant, persuasive language that appeals to new audiences.” Not only have I read…

Make the Competition | Irrelevant

Blue Ocean Strategy, is an excellent marketing strategy book!  One that I regularly reference  Check it out on Amazon.com. Here’s a little bit about the book from the authors: “The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded…

Singer Sewing Machine Collection AllSaints, Chicago, Illinois Photography | Tom Libertiny

The Business of Art | Tips & Tools

It’s time for some spring cleaning.  Granted, it’s early February here in Michigan and Punxsutawney Phil, everyone’s favorite meteorologist, has just predicted six more weeks of winter.  But I’m going to keep a New Years eve commitment and do website spring cleaning and organization despite the weather prediction. Over the years, I’ve written many business…

Google Adwords | Best Practices

“Google’s Best Practices Series provides strategic advice on core search engine marketing tactics. It’s intended to help you get the most out of AdWords. Based on Google’s internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies.” Click HERE to learn more.

The Business of Art | Video

As an artist, the biggest challenge I’ve had is how to successfully get the word out about my art.  I’ve tried everything from traditional media ads (TV, radio, newspapers, billboards) to social media (Websites, YouTube, Facebook, Instagram, Pinterest, Twitter, Google Ads, etc.), to stores (Amazon, Etsy, Apple, Google, CDBaby) to interviews/earned advertising (newspapers, blogs, radio, TV) and…