Marketing the Arts to Death | How Lazy Language is Killing Culture. “The book is about how the arts use an outdated, hackneyed and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it’s about creating a new, relevant, persuasive language that appeals to new audiences.”
Not only have I read Trevor O’Donnell’s book, I wrote a positive review about his book and use it as a reference.
After years of selling his book on Amazon, you can now get your own copy for free directly from the author. Just send him a note through his website’s contact page HERE requesting his book.